Save time, and keep your stock levels and pricing up to date by using our product data feed options
Whether you are just updating products in bulk or looking for automation to reduce the resources required to maintain them, we have a variety of options available for you.
- Access the Bickers Powersports catalogue of over 10,000 products
- Stock level updates every 15 minutes
- Weekly price updates
- Managed by our dedicated product and ecommerce team
About the Product Feeds

Our product data and stock feeds options allow our customers to process, add, and update stock levels and prices, and maintain our catalogue of products within your own ecommerce or preferred marketplaces.
The product and stock data can also be used to further support your Dealer Management System (DMS), Enterprise Resource Planning (ERP), or Point Of Sale (POS) system.
Bespoke solutions are also available in agreement with your Area Sales Manager.
Using our expertise in our products, ecommerce, and data processing, we provide optimised and informative data that will benefit you and your own customers.
Our solutions can can be provided in an one-time update (to be manually maintained in future) or with automated options to allow for a more “hands-off” approach.
We can provide product data optimised for Shopify, WooCommerce (WordPress), BigCommerce, Prestashop, and OpenCart.
We also work with popular dealer-orientated ecommerce providers such as Linnworks, DealerWeb, and MediaLinksOnline.
For fitment data we can detail all compatible models and provide data for use with eBay’s ePID code from eBay’s Master Motorcycle List (MML).
Don’t have your own ecommerce or marketplace? Consider joining our Click & Collect program
Stock & Prices – What’s Available
Stock / Price List Feed
- Provided to any delimited/separator type, .CSV or .TXT file
- Shared via Email, Dropbox (links above), or a customer provided FTP
- Updated stock hourly (without cost prices) and daily (with option of cost prices)
- Contains SKU, Product Name, Brand, EAN, Price (RRP), Cost Price (Bespoke Trade), MPN, Single Category
Trade Prices
- Download: Your trade price list can be downloaded from the My Account page on our Bickers B2B.
It contains: SKU, Description, Manufacturer (Brand), Supplier (Bickers), Barcode, Cost Price (Exc VAT), RRP Price (Exc VAT), Stock, Stock Message (Expected delivery when out of stock) - Email: Emailed on a regular basis
- FTP: Uploaded to a customer-provided FTP/webspace
Product Data – What’s Available
Product Data Overview
- Provided to any delimited/separator type, .CSV or .TXT file
- Updated weekly
- Optimised versions available for some ecommerce platforms (Prestashop, WooCommerce, Shopify, BigCommerce)
Product Data Fields:
| Field Name / Reference | Description / Purpose |
|---|---|
| Product Name / Title | Basic name (limited to 300 characters) |
| Short Description | A brief summary of the product, at times including extra identifying information (when similar to other products) that cannot be added to the Product Name. Limited HTML included. |
| Long Description | An detailed look at the product listing any features and benefits, often including HTML |
| Category: | Single category and 3 Tier Category’s (Separated into columns and all-in-one) |
| Video | Any available video links (YouTube hosted) |
| Brand | The brand/manufacturer of a product |
| Keywords (Tags) | A list of search keywords or tags, some generated from category specific attributes. Can also included competitor part references. Available in comma and space separated. On some platforms (Shopify) the attributes (faceted search) is supplied as Tags. |
| Weights | Our weight is based on grams, if no weight is available a default of 1000g (1kg) is used |
| Barcode | When available. Primarily in EAN-14 format. |
| Price (RRP) | Exc. VAT and Inc VAT Options. Trade (nett/cost) prices are not often provided in this file, this is a risky practice in case it is published publicly unintentionally. |
| VAT | Whether the item is taxable and the VAT rate |
| Filters/Attributes (Faceted Search) | Individual product attributes to help narrow down product lists. This is also included in the description as a HTML table. Filters are available as data fields if the required format/structure can be provided, including being grouped for tag groups (for Shopify). |
| Extended Description | Will include specification tables when available (normally used to detail chain and sprocket kits) |
| Fitment Description | When available a type of fitment information will be included here |
| Related Products | Add-ons, other sizes/colours, alternatives, other ‘of interest’ products |
Note: Variants (product options) are currently not available. We do not support size or colour etc. variants of a product (relationships), they are treated as individual products
Images
- Primary image name with hotlink, minimum (target) size of 600x600px and a maximum of 2000px x 2000px
- We recommend using the ‘ImageHotlink’ field for retrieving images, ImageDownload is provided for images in their (sometimes larger) original format prior to resizing.
- Bulk image downloads can be provided if you do not wish to use the links along with the multiple ‘image_id’ field
- Bulk downloads (zip) available
Want a simpler and quicker method of downloading a products image(s)? Simply add the product to your basket on the Bickers Powersports website, an option to download the images is provided at the bottom of the basket checkout page.
Fitments
We have over 2,000,000 fitments available spanning across over 58,000 year-by-year motorcycle models.
We are also able to provide data for the eBay ‘EPID’, which is their method of assigning compatible parts to vehicles from their Master Motorcycle List (MML), this data can be included in whichever format works best for you.
For information on the Master Motorcycle List visit eBays link here, note that it is not the MVL (Master Vehicle List) which is for Cars & Trucks only.
Manually Updating Products
Email updates can be provided to show the latest up to date product lists and stock levels.
We also product an online reference for any products that have been removed or images updated: data.bickersplc.com/updates
Ecommerce & Marketplaces

We provide our product data in various forms which can be optimised for a easier and more efficient integration with ecommerce platforms and marketplaces.
eBay
One of the largest online marketplaces, eBay is often the go-to for everyone looking to buy parts and accessories for their vehicle.
To further support your lists on eBay we can provide compatible Motorcycle data so your listings display when a motorcycle is selected and increases buyer confidence with notices that the item they are viewing shows that it is compatible.
WooCommerce (WordPress)
One of the largest and fastest growing ecommerce platforms, WooCommerce is built on the open source WordPress platform enabling a cost effective solution. It’s popularity means there is a wide range of addons available and a large support community, helpful if you aim to manage the platform yourself.
Shopify
Shopify is a robust and easily accessible ecommerce platform which can be deployed quickly and and offer everything required out-of-the-box.
Apps within Shopify simplify the process for importing and syncing product data, one of our preferred vendors for this data is Stock Sync.
Prestashop
As well as the optimised product data we can also provide a sync to our categorisation. Combined with our stock updates, this allows for a completely maintenance free product update package.
Note: Sync is only provided when FTP and Cron access is permitted.
We have also worked with BigCommerce, OpenCart, Magento, Amazon, and OnBuy.com
Don’t see your ecommerce platform? Please get in touch to discuss your requirements.
Let’s Get Started
To set up or get details of a Product Feed, or if you have any questions, please contact us at data@bickersltd.co.uk
Please include your Bickers Powersports account number and as much detail as possible about your requirements
DISCLAIMER: Any data is supplied “as is”. Any errors as a result of misuse or incorrect processing of the supplied product data is not the responsibility of Bickers. It is your duty to ensure the data is correct and properly imported into your own platform(s). It is also your duty to keep the data up to date using the available information supplied to you. Bickers will not be responsible for any loss of sales or fees incurred related to the data supplied.
Our product data follows the general Terms & Conditions (Of Use) which can be found here: https://www.bickers-online.co.uk/terms-conditions-i7